Friday, May 23, 2014

How Verizon Plans to Fix Mobile Advertising - Wall Street Journal (blog)









How Verizon Plans to Fix Mobile Advertising

Wall Street Journal (blog)

Verizon thinks it has a way around that problem, by tracking its subscribers' online behaviors and offering that data up to advertisers. With a product it calls PrecisionID, the company is now monitoring its customers'' in-app and mobile web activity ...









via verizon - Google News

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