Tuesday, July 22, 2014

Verizon Offers Customers Rewards in Return for Ad Targeting Data - Wall Street Journal (blog)









Verizon Offers Customers Rewards in Return for Ad Targeting Data

Wall Street Journal (blog)

New research shows that consumers will set aside nervousness about being tracked if they get something out of it, like coupons or special offers. At least one company, Verizon Wireless, is doing exactly that. Verizon plans to launch a nationwide ...









via verizon - Google News

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